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The design concept is based on “∞,” the symbol of Gogoro’s POWER LOOP services. The imbricated dual curves on the ceiling imply the cycle of innovation and energy. The symbol is transformed into a solid service counter composed of two glass cabinets at the center of the RS space, which integrates the entire sales process including reception, demonstration, negotiation, selection, delivery, and check-in. The customers enter the “∞” loop and become part of the sustainable energy cycle as they walk around the counter to complete the sales and service process.
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The reception counter directly faces the store’s entrance. Its arc-shaped glass is filled with five layers of recycled glass waste different in source and grain size. People who walk casually around the counter will see the glass waste refracting the light into the twinkle of grains. Its rammed earth-like configuration comprises particles from small to large, which not only recounts the rolling and breaking processes of glassware recycling but also reflects Gogoro’s constant endeavor to refine and upgrade itself in terms of circular energy network and industrial technology. The business counter at the inner flank employs a gray glass top to continue the vocabulary of glass. Its fretwork structure provides a direct contrast with the solid reception counter. The salesclerks can receive and negotiate with customers, keep customers’ files, and help customers check out step by step along the inner arc of the ∞-shaped service counter, thereby forming a functional loop of sales and services.
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With the transparent texture of glass, the visible maintenance space beckons, inviting customers to come closer to it. The translucent floor-to-ceiling display windows comprise three panels of etched glass. The “gogoro” bubble glass lights hung on the display windows are handmade by the glassblower from the Spring Pool Glass, using a special technique to make the bubbles float inside the glass. The exquisite glass texture not only creates its own dialogue with the professional image of the CS (maintenance) space, but also makes Gogoro’s pursuit of brand quality shine more brilliantly.
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The store’s façade is wrapped with a piece of 10-meter long transparent glass, behind which the graceful RS space and the elegant CS space unfold, offering an intriguing and vivid contrast. The two spaces are demarcated by a wall as light as thin. The wall is built with the Spring Pool Glass’ “lightweight bricks” produced by mixing cement with glass recycled from LCDs. In addition to their special shape with the naturally formed honeycomb-like texture after foaming, these bricks have multiple functions such as fire prevention, acoustic absorption, and thermal insulation, allowing the two spaces to operate in a more stable fashion.
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Following the “no more no less” style of the brand, we extend the smooth-and-round vocabulary of its products into the details of this space. The clean contour lines of the façade streamline the display of images and products, and this space wears a gentle expression in the overall lighting ambience. The GoStation® outside the store can be seen from Zhudong Roundabout without hindrance. The dynamic light strip “POWER BAR” is faintly discernible on both sides of the arcade’s eaves. Its color changes from blue to green, symbolizing the storage and flow of energy and serving as a beacon that greets customers. The “recycled glass powder” is applied to the surface of the in-ground lights along the corridor, and the resultant translucent halo illuminates the arcade. The “ice-cube glass bricks,” a kind of recyclable construction material as well, are laid around the legs of the arcade bench, which exudes a graceful visual charm in the rendering of light. Ingeniously utilizing various recycled glass, we expect the public to gain a new impression of glass and recyclable materials while experiencing the brand’s products.
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“tai ga´ ho`,” “shidˋ bau^ mangˇ,” “iuˊ hanˇ loiˇ liau.” (In English: Hello, everyone. How’s it going? Come visit us if you are available.)
Embedded in the floor at the entrance, the metal characters of these three powerful greetings in Hakkanese send kind regards to Zhudong people. Zhudong has been a stronghold of the glass industry since the Japanese colonial period. Therefore, with the introduction of glass, a kind of building material that is 100% recyclable, this concept store rekindles the memories shared among senior citizens of Hsinchu. This store further reflects the concern and commitment of Gogoro and Spring Pool Glass regarding sustainable energy and Taiwan’s local flavor. We expect this concept store to become part of the local life and start a new trend for sustainability!
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▌Gogoro 竹東東林概念店
空間業主 ｜
Gogoro Taiwan ✕ 春池玻璃 Spring Pool Glass
合作部門 ｜
Gogoro Brand Center
Gogoro Store Development Team
Gogoro Retail Marketing
執行統籌 ｜
W春池計畫 / W Glass Project.
空間統籌 ｜
彡苗空間實驗
專案主持 ｜
樂美成、鄭又維、羅開
設計執行 ｜
袁如玉
設計協力 ｜
李耘萱、陳繪羽、林家維
燈光統籌 ｜
瓦豆
識別設計 ｜
Gloria Mak
工程執行 ｜
澄邑室內裝修、歐悦設計oyattdesign、
生木科技玻璃 、典漢實業、石更文創 Led 亮化工程、
新方水電、鼎軒人造石、鋒瑩鐵材、
幸中家具實驗室 SJ Furniture LAB、
美五金實驗室
植栽選配 ｜
CornerGreen植角植物店
特別感謝 ｜
明睿智能團隊、馮國偉、 莊志維、
簡廷禎Duke、何明修 Show Ho
空間攝影 ｜
丰宇影像
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2024金點設計獎｜獲獎
「 Gogoro × 春池玻璃 」竹東城市概念店 榮獲 #2024金點設計獎 標章
#竹東 #Gogoro #春池玻璃 #W春池計畫 #彡苗空間實驗
